Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

Finecast, a leading addressable TV provider, has announced the results of its latest piece of research, which provides new and stimulating insights into the effectiveness of addressable TV advertising ...

Synamedia, has announced that Ayozat, a UK deep technology and compute company, has chosen Synamedia Iris for comprehensive and integrated advertising campaign management, decisioning, and reporting ...

ITV is opening linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe. The new service will be available in 1.3 million households connected to YouView, primarily used by BT TV and TalkTalk.

The economic downturn in Europe looks set to accelerate the shift in ad spend to addressable media, raising the question of what advertisers should do to address the challenges and maximize the ...

Comcast CMCSA is making a major push into addressable advertising with the expansion of its Audience Addressable solution to local and regional advertisers, as recently announced by Effectv, the sales ...

Personalization value has by far the strongest (positive) effect on willingness to disclose data, suggesting that this consumer characteristic can be used to identify the people who most likely will ...

AMC Networks, an industry leader in the deployment of addressable advertising, joins Go Addressable to further the education and adoption of addressable advertising across the industry NEW YORK, ...

Nielsen thinks it has the pieces in place to finally drive up the scale of addressable TV advertising, targeted based on a television household’s profile the way internet ads have been served for ...

Addressable TV has changed the paradigm of television advertising: pinpointing and serving high-value and hyper-focused audiences is now a reality, powered by intelligent technologies and data-rich ...

ITV announces the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing across 1.3 ...

US— Invidi Technologies is to use audience segmentation data from Experian Marketing Services to help target addressable advertising. Through a partnership announced yesterday, Experian Marketing ...