Behavioral social scientists try to understand human behavior and find ways to make people accept and adapt it. Pharma sales and marketing is no different – especially with the launch of a new product ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

When someone asks you to change something about yourself, you can respond in a variety of different ways. Reactions can range from being angry and resistant to being interested and excited. Change is ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...

Unilever has released the behavioral change model that its marketers will use to encourage modifications in consumers' lives. Unilever has released the behavioral change model that its marketers will ...