Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Behavioral economics sheds light on most every day activities and why we consume goods and services the way we do, why we make certain choices about ourselves or others, and how we decide courses of ...

The anomalies studied by behavioral economists suggest that logic is rarely the most important factor in decisions.

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Behavioral economics has long warned about how fear, categorization, emotional responses, and framing can manipulate our decision-making. When people feel threatened, they’re more likely to support ...

Losing weight is incredibly difficult. People who have put on unwanted pounds need all the help they can get to trim their waistlines. Will behavioral economics come to their rescue? Behavioral ...

The roadmap to making meaningful change in your personal or professional life can be found in the discipline of behavioral economics. Historians trace the “custom of making new year’s resolutions” ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...

This is an opinion editorial by Rich Feldman, a marketing executive, author and advisory board member at Western Connecticut University. Behavioral economics has long been cited to describe our ...