UK — Future Thinking has launched a new approach to quantifying, predicting and explaining a person’s likelihood to change behaviour. The agency’s Behaviour Change Model (BCM) has been developed by ...

Healthcare brands are competing on the margins for success so for marketing professionals, campaigns and interventions need to be much more targeted to create behaviour. By Pamela Walker and Sarah ...

“Challenge” agency Future Thinking has launched Behaviour Change Model (BCM), a new approach to quantify, predict and explain a consumer’s likelihood to change their current behaviour. BCM is a ...

Behavioral social scientists try to understand human behavior and find ways to make people accept and adapt it. Pharma sales and marketing is no different – especially with the launch of a new product ...

Practitioners use a range of interventions when working with someone to improve their health. Each intervention will usually involve one or more behaviour change techniques. However, there is a lack ...

The interview between Jim and Marie is a great example of one of the main themes of her research in psychology – that subtle interventions can change people’s behaviour. Marie points out that Jim ...

Practitioners use a range of interventions when working with someone to improve their health. Each intervention will usually involve one or more behaviour change techniques. However, there is a lack ...