Behavioural change is one of the ‘holy grails’ for any marketer. Effective strategies for getting consumers to start, stop or change a behaviour are much sought after, and success can be elusive. As ...

“Challenge” agency Future Thinking has launched Behaviour Change Model (BCM), a new approach to quantify, predict and explain a consumer’s likelihood to change their current behaviour. BCM is a ...

UK — Future Thinking has launched a new approach to quantifying, predicting and explaining a person’s likelihood to change behaviour. The agency’s Behaviour Change Model (BCM) has been developed by ...

US – Data analytics and advisory firm Escalent has created an AI-led behavioural science model to produce behaviour change strategies. The model, called BeSci x AI, is a classification assistant that ...

With the Olympics only six weeks away, we are and will continue to be bombarded by powerful advertising messages featuring finely tuned athletes telling us ‘to push ourselves further’, Let’s face it ...

Road crashes claim nearly 11.9 lakh lives globally every year, with two to five crore people suffering non-fatal injuries (as of 2023 data). Among these, vulnerable road users (VRUs)—including ...

Behaviour change is set to become a key skill for pharma companies in the very near future – an essential beyond-the-pill strategy, often delivered via digital tech, that can help keep people healthy ...

The PDG was influenced by a number of different theories, concepts and accounts of behaviour and behaviour change, drawn from the social and behavioural sciences. These include: resilience, coping, ...

Explores the B=MAT (now known as the B=MAP) model developed by Stanford Professor and behavioural psychologist BJ Fogg. Behavioural change is one of the ‘holy grails’ for any marketer. Effective ...