Bit-O-Honey is a nearly 100-year-old candy bar. And it’s getting a makeover. Spangler Candy Company, which recently acquired Bit-O-Honey, hired Young & Laramore to rebrand and reposition the brand.
Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on a package, small changes in texture? When Spangler Candy recently acquired ...
Gold Fever, whose runners have earned $18 million, will stand at Lisa Duoos' Dove Hill Farm near Farmington, Minn. A Bit O'Gold, Canada's Horse of the Year in 2005, has been retired from racing.
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