A brand is more than just a logo, says Sholto Lindsay-Smith, managing director at Uffindell. Here are his top tips to develop a powerful B2B brand As the recent Gap logo fiasco clearly demonstrates, ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...

What if you could build a brand in the time it takes to brew your morning coffee? It might sound like a bold claim, but with the rise of AI tools like ChatGPT, the once time-consuming process of brand ...

One of the most frequent questions entrepreneurs ask is about brand development. What does it involve, and how much effort is required to create it? Some business owners believe they only need to ...

Raanana, Israel, April 02, 2025 (GLOBE NEWSWIRE) -- Polyrizon Ltd. (Nasdaq: PLRZ), a biotech company specializing in innovative intranasal hydrogels, today announced that it has entered into an ...

I work in brand design and over the years I’ve learnt that the head of HR is often my most important ally in a client business. Many people may have guessed the marketing department, but they’d be ...