Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands. ITV is shifting its focus from product-led growth to ...

Melanie Puddick, of Added Value, offers some guidance on understanding brand positioning and offers a simple framework from which to build. There is no standard definition of brand positioning. Some ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...

Jenna Earl outlines the three most important things to understand about portfolio positioning in pharma. Jenna Earl outlines the three most important things to understand about portfolio positioning ...