This case study describes how Coca-Cola, a leading soft drink brand in the Middle East, held an Iftar (Ramadan meal) in the dark and removed labels from their cans to encourage people to see others ...

Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from ...

Coca-Cola wants everyone to imagine a world without labels. And as an example, the beverage company is dropping its own. Coke has introduced a new version of its iconic red-and-white can in Middle ...