This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Vans is building off the success of its initial Roblox ...

Vans has become the latest brand to dip its toe into the metaverse, with an open invitation to skateboarders everywhere to pull off their ollies, kickflips and grinds within a custom interactive ...

The metaverse was heralded as the next big thing in marketing but many of the industry’s earliest movers have made a U-turn. Take Disney, for example, which scrapped its fledgling project earlier this ...