Colgate has been banned from using a misleading 'much' whiter claim about one of its toothpaste products. Watchdogs banned the internet ad for Colgate Max White One Optic toothpaste following a ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

To mark the relaunch of Colgate Strong Teeth toothpaste, Colgate Palmolive India has featured a “Toothless Granny” in its new ad to continue its focus on building healthy oral care habits. The ...

The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

"The transition ... showcases real leadership in sustainable innovation." Colgate announces major change impacting all of its ...

During January, Colgate achieved the highest uplift in Ad Awareness of any brand in the UK. Colgate enjoyed the greatest improvement in ad awareness of any brand during January. It follows the launch ...

Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Luke Wilson is a close talker for Colgate's Super Bowl ad Wilson is a ...

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Colgate has unveiled a line of vegan, gluten-free products that have no artificial flavors, sweeteners or colors. It may sound like the latest natural food trend … but the products are toothpaste, ...