Companies must design local commercial models that enable them to deliver value stories tailored to the specific needs of organized customers and the characteristics of local ecosystems, writes Paul ...
The past five years have witnessed extraordinary progress in life sciences, marked by unprecedented innovation and achievements. From life-saving cell and gene therapies to more precise oncology ...
Life sciences companies have an opportunity to craft a sales approach that resonates with clients, protects against future disruptions and stands out from the competition. Over the last decade, life ...
Digital Edition: What are the commercial models for indoor mobile coverage? While the drive for sustainability in commercial real estate is good news for the planet, it is bad news for indoor mobile ...
Forbes contributors publish independent expert analyses and insights. I write about business model strategy and execution across healthcare. The pharmaceutical industry is in the midst of profound ...
The Music Managers Forum (MMF) is to host a full-day Manager Summit at London’s 21Soho this month. The summit will take place from 11am to 4.30pm on September 17. Through a series of panel discussions ...
What’s the best way to improve commercial performance? For biopharma companies, according to a report from Accenture, the answer is investment and innovation. In a five-year study of 15 drugmakers, ...