From taglines in sub-dialects to varied versions of the same content tailored to different communities, factoring in diverse audiences is key to a successful cross-cultural communication strategy.

There were a total of 343,348,964 victims of cyberattacks in 2023. According to the ITRC Annual Data Breach Report, this is up 72% from 2021, which previously held the all-time record for cyberattacks ...

In any healthcare context, the audience must interpret communications as the producers of the content intended. Humans are vastly different. How we interpret what we hear and see is idiosyncratic by ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...