Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Approaches to product concept testing have remained largely unchanged for the last 20 years, and with it the success rate of new product launches has stayed fairly static. Four years ago, SymphonyIRI ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

New Delhi: Yabble, a YouGov company, has launched an AI image-based concept testing feature as part of its Virtual Audiences tool, allowing brands to gather rapid ...