It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...
Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...
Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt. X Facebook LinkedIn The Covid-19 pandemic has fundamentally reshaped the ...
Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...
What do customers really want, and why? What information will they listen to and what will they ignore? How do they make decisions and how can we help them make better ones? For many companies, ...
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