With the acquisition of Snazzy by Unbounce came the rebrand of the tool into Smart Copy, inheriting the good and the bad from its predecessor. It’s still a solid platform for an introduction to the ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

The explosion of AI apps in recent years has left many users juggling multiple subscriptions just to keep up. From writing assistants to image generators and research copilots, it can feel ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Copying and pasting has long been stigmatised in education as an easy shortcut, or even outright plagiarism. Yet in practice, copy-and-paste can be a powerful learning tool when used appropriately.

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Enterprise software giant SAP SE is expanding its Business Data Cloud offering and doubling down on AI-ready data architectures, with product roll-outs and enhancements focused on bringing data and AI ...

Students face losing all marks in a subject if they copy or paraphrase from material generated from artificial intelligence (AI), but can use AI tools to brainstorm as part of new rules on Leaving ...

Journalists who are facing an increasing bombardment of AI-written commentary and press releases have shared their tips on sifting reality from robot-written content. And PR executives have also ...