Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals organized.

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

“Arguably, the most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organise and, ultimately, how to activate the data.” ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

As software companies eye new opportunities for profitable growth, generative artificial intelligence (GenAI) is primed to deliver disruptive customer experiences for next-generation software products ...

GfK is a Business Reporter client. In today’s challenging and competitive world, driving improved business performance means guaranteeing an excellent customer experience at every touchpoint. At GfK, ...

The broadcaster is looking to develop a customer data strategy to analyse information such as the 3 million e-mail addresses it has collected from people who view ITV’s content online. It will use it ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...