While much of the discourse on generative AI (GenAI) in academic circles focuses on whether it can be creative, something more interesting is happening in my seminars for master’s in digital ...

Excited chatter about artificial intelligence has been sweeping across adland in recent months. ‘Generative AI,’ in particular, seems to have already become the hot new marketing buzzphrase of 2023, ...

Creativity is entering a new era — one where ideas flow faster, designs come to life effortlessly, and imagination is powered by Generative AI. The latest Firefly model updates and how to create ...

The CREAATIF project, funded by AHRC and the BRAID programme and run in partnership with four major unions—Equity, Bectu, the Musicians’ Union, and the Society of Authors—spoke to 335 freelance ...

What generative AI typically does best—recognize patterns and predict the next step in a sequence—can seem fundamentally at odds with the intangibility of human creativity and imagination. However, ...

For several years, scholars and practitioners have wrestled with key questions regarding generative AI (GenAI) and human ...

Researchers conclude that AI can imitate creativity but cannot achieve expert-level originality. A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that ...

Get ready for 2026 with these essential AI skills for prompting, boosting output quality and cutting time at work.

Prepare for the new creative year with valuable insights and expert tips. Discover concepts, aesthetics, and styles that will make your projects pop in 2025. To boost your confidence in creative ...

A new theoretical study published in the Journal of Creative Behaviour has challenged the belief that artificial intelligence is close to surpassing human creativity. The research, conducted by ...