The year 2020 ushered in many changes, chiefly due to COVID-19. People around the world adopted new habits for working, spending free time, and shopping. As restaurants, offices, schools, and stores ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Voice of Customer (VoC) is a customer insight that describes a buyer’s ...

Remember the days when data experts were seen as the dull, nerdy end of marcomms? Not that long ago really. Whisper it, but now data is sexy. Data rocks. Data empowers marketers. And data, used ...

Every entrepreneur wants to be successful. If you’re one of them, you need to know that no matter what business you do, if you want to achieve success, you have to make your customers happy. And that ...

The growth in digital business models has created a compelling need for a consistent approach to personalised communications, and better customer experiences can only be created through a data-based ...