Most forms of writing involve description. For example, in a short story characters and places need to feel real for the reader. Description of events, feelings and atmosphere helps to achieve this.

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...