Direct Line Group has appointed Confused.com’s former top marketer as its interim CMO to “help prepare the business for its next growth phase”. Samuel Day spent almost six years as CMO at price ...

Direct Line is making a strategic shift under its award-winning ‘We’re On It’ platform, as it looks to take “ownership” of a position within the insurance market as the only brand that will be its ...

Direct Line has been one of the biggest names in car insurance since it launched in 1985 as the first insurance provider to offer policies exclusively by phone. It's part of Direct Line Group, along ...

Direct Line was the last of the great personal line insurers to resist the lure of price comparison sites. It had even made something of a USP from its stubbornness, including it in many of its TV ...