In the digital age, customer data is a precious resource. Consumers and brands both know this. It’s the key to enabling everything from the personalized experiences customers demand to the optimized ...

Data should be the backbone and driving force of all business decisions—and you must stay compliant and ethical during the data collection process. With evolving privacy laws and growing consumer ...

Starting next month, Mozilla will require Firefox extension developers to disclose whether their add-ons collect or share user data with third parties. The devs will be required to disclose any new ...

Data governance is necessary for compliance with current regulatory expectations for data integrity in pharmaceutical R&D and manufacturing organizations. A company should consider whether it has a ...

When most people think of data mining, one of the first things that comes to mind is the scandals surrounding data privacy. Consumers are becoming increasingly aware of how their data is being passed ...

With the death of the third-party cookie rapidly approaching, businesses are scrambling for more privacy-safe, effective means by which to access consumer data. But first-party data isn’t the only ...