Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it ...

Organizing the best, most awesome and ass-kicking event is no longer enough. What you need is marketing and what you need is turning your event into a must-attend occasion of the year in that field.

Live events don’t have to be budget drainers, they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25 per ...

Staging Big City Events: A Checklist Golfsmith Gets Attention With the Unexpected Tips for Throwing a Brand-Building House Party How a Music-Centric Event Lighted Zippo Customers’ Fire ...