Applying first principles thinking has worked for ‘Africa born’ Elon Musk. With a net worth of $ 252 billion, Musk is the driving force in six companies: SpaceX, Tesla, X (formerly Twitter), The ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

This list doesn’t even include Solar City (Energy), which he helped build and acquired for $2.6 Billion recently. At first glance, it’s easy to link his rapid success, ability to solve unsolvable ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

When I worked in manufacturing, we worked tirelessly to reduce job changeover time. Like a Nascar pit crew–the analogy productivity consultants always used–we hunted for 10 seconds here, 20 seconds ...