Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

You can take your pick of recent campaigns turning sour for their well-intentioned brands. This month, we reported on the staggering $395m costs of AB InBev's Bud Light saga (a backlash that generated ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

Recent examples of major backlash to well-intentioned campaigns abound. Did the old dictum that ‘all PR is good PR’ die with Bud Light’s stock? We asked PR leaders from The Drum Network. With so much ...