Ahead of WARC's session at Cannes, Nigel Hollis of Millward Brown asks 'Is the creative industry losing its ability to sell stuff?' Next week I will be speaking at a WARC panel session at Cannes on ...

Here’s a view of advertising that is a blend of high-level thinking from a couple of independent consultants I know, and a couple of world-famous advertising agencies. It’s an opinion piece, within ...

LONDON: There are many theories of advertising, none of which are wholly right or wrong, so it's best to understand them all, or at least the six main ones, a leading ex-planner has said. Writing in ...

How does B2B marketing work? That’s a fun question, but here’s an even more fun question: How do B2B marketers think marketing works? What if we were to tell you that: (1) many B2B marketers have a ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Peter Fader is not a fan of “squishy” marketing. Whether a product’s packaging is light or dark blue does not ...

If we truly believe advertising works in the way we claim it does, then there is no way it doesn’t contribute to obesity. That's the view of Chris Baker, executive strategy director at Kindred, who ...

Commercials are nothing new. We all grew up with them and can probably sing a dozen or more jingles. What is new is how advertisers have adapted to digital media – especially apps, websites, and ...

From billboards to posters, adverts are everywhere and can be an eyesore for anyone – but for communities they target the most, they’re also a public health risk. On a Saturday morning in July, a ...

If we truly believe advertising works in the way we claim it does, then there is no way it doesn’t contribute to obesity. That's the view of Chris Baker, executive strategy director at Kindred, who ...