While augmented reality (AR) has promised to break into the mainstream for years, many of its most ardent supporters began to wonder if it would ever overcome its own hype, and many marketers ...

This month, many of my blog posts will be taking a close look at the emerging market for “augmented reality” services and apps that enable you to use your mobile handset to “browse” your immediate ...

(Bloomberg) -- When American Eagle Outfitters Inc.’s in-person sales took a hit from the Covid-19 pandemic last year, the retailer decided to make a bigger bet on an emerging tool for reaching ...