Originally published by Tomasz Tunguz on LinkedIn: How to Create Competitive Advantage for Your Startup with Proxy Metrics Imagine you’ve just been named the head of a bustling New York City ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

A competent business with effective competitive pricing strategies can directly result in an increased market share, higher customer retention, and enhanced profit through volume sales. But not every ...

Marketers are going to have to become more scientific to take advantage of Gen AI, says Zappi’s Steve Phillips. Over the past 20 years, technology has levelled the playing field between the big brand ...

All the latest news, trends, and developments, for up to 5 users. Exclusive interviews from leading entrepreneurs, FTSE 350 CEOs, thought leaders. MT Classroom - giving you an academic grounding ...

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Rufus Leonard on how brands can utilize ...