Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings. Mastering user intent is all about putting yourself in your user’s ...

Ridgeway assess the popularity of personas and suggest ways for marketers to adopt them as a strategy. So let’s start with the basics; you may be familiar with personas and use them in some capacity ...

Not every business is serious about creating user personas these days mainly because their initial efforts may have fallen by the wayside. However, the truth is: User persona is one of the most ...

A key step in creating a successful user experience is understanding your users. By knowing their goals, needs, and skills, you can offer content and features that connect with your audience. Many ...

Are audience personas a useful tool to help designers step into other people's shoes? Or a sort of bizarre fanfiction used to fluff up strategy decks? We speak to designers from both camps. “Imagine ...

Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages ...