Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or ...

The real power of segmentation is in designing a proposition that meets the needs of clients and makes a profit for your business Every single human being on this planet is different. Yes, we may have ...

Market segmentation as practiced today is usually based on a multitude of variables, identifying a large number of segments. The marketer then selects a bullseye segment that is seen to offer the most ...