British Vogue

What Does Your TikTok Algorithm Say About You?

Sometimes, while scrolling through TikTok – as I did for a horrifying 17 hours and 53 minutes last week – I’ll have a strange out-of-body experience. I’ll see a video, chuckle, then move on to the ...
Los Angeles Times

How the TikTok algorithm created new words like ‘unalive’

Adam Aleksic has somehow managed to make linguistics cool. His rapid-fire videos have attracted an audience of millions across the social media universe. A Harvard graduate with a linguistics degree, ...

ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

With a change of ownership in the works, TikTok’s algorithm – the secret sauce of its success – is going to be reset for US ...
Wired

The ‘Group 7’ Creator Still Doesn’t Know How She Hacked TikTok’s Algorithm

If you’ve been on TikTok in the past couple of weeks, you’ve probably noticed people posting about belonging to “Group 7.” The trend is actually an experiment by indie singer Sophia James, who ...