ITV is to launch two new TV ads which have been created using Generative AI. As part of an expanded commercial creative production service to encourage SMEs to consider TV advertising, ITV has worked ...

ITV has launched a new GenAI Ads Manager platform powered by Magnite’s streamr.ai technology, designed to make TV advertising more accessible to small and medium-sized enterprises (SMEs). The bespoke ...

British Airways has become the first advertiser to uses ITVs newly launched Dynamic Pause Ads. The custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The ...

ITV is bracing for a double-digit plunge in advertising revenues (PA) ITV is bracing for a double-digit plunge in advertising revenues after last year was boosted by the Euros football tournament, but ...

Broadcasting giant ITV has said it will delay some programmes into the new year to save costs as it warned over a hit to advertising from uncertainty before the upcoming Budget. The group behind I’m A ...

ITV has got more than 400 films available this Christmas - and is letting viewers know with a string of adverts featuring a vast range of its biggest names. In the ads the TV stars don their Christmas ...

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“Euro 2020 is a fantastic context in which to help up create some really powerful advertising,” said ITV’s director of client strategy Kate Waters. “What we’re talking about internally is how to use ...