In a world where marketing media is increasingly fragmented, a brand’s packaging remains the constant and primary medium for brand communications. With a post-Covid-19 recession looming, packaging is ...

Ever purchase more things than you intended from an in-store visit? While scrolling through the shelf, you started noticing other products that look compelling enough to buy at first glance. But, ...

Packaging is more than just a pretty face. It’s a brand-builder that sends would be customers clear signals about the things your business stands for. Ambitious brands must get it right or risk being ...

Packaging and design are the body and soul of any product. It is critical for a company trying to sell its product or service to get both correct. The challenge is not just getting it correct, but it ...

COMPANIES go through vast production of their products in the manufacturing process. This includes the likes of Truedor, with their composite doors, so it becomes of great importance that these are ...

Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...

In a recent report from the Waste and Resources Action Programme (WRAP), researchers determined that consumer attitudes and behaviors surrounding food packaging could help reduce household food waste.

Effective packaging design tells you something about the product - for instance a simple dark blue and gold design can suggest a luxury item. When searching for something new it is often the packaging ...