If you were trying to identify the most influential people within a large and active Facebook group, would you restrict yourself to analysing “number of posts” and other quantitative metrics only? In ...

The pharmaceutical industry must balance traditional KOLs and emerging DOLs to effectively engage healthcare professionals as thought leaders. AI-driven systems enhance influencer identification by ...

Finding out who talks to who and who can influence other people is an age-old marketing tool. Now, companies are finding a goldmine of valuable information by mapping networks of influence – both ...

Discover the keys to modern marketing for CMOs in 2025, according to Google: artificial intelligence, influence mapping, automated creativity, and advanced measurement to transform your strategy.