Key driver analysis (statistically inferred importance analysis) is commonly implemented to understand what customer satisfaction attributes are most important in driving overall customer satisfaction ...

Drivers can do the silliest things – especially when under pressure. Sadly, their managers aren’t exempt from serious lapses of judgment either, as new analysis has revealed. A senior fleet safety ...

In New York, research tech firm SightX has added a Key Driver Analysis (KDA) feature to its platform, promising help in answering such questions as why customers buy and what makes them loyal. SightX ...

It’s been many years since IGD identified ‘health’, ‘convenience’ and ‘indulgence’ as the three key drivers of innovation for food and drink. Since then, much of the way we shop and eat has changed – ...