If you’ve been scrolling through TikTok or Instagram lately, chances are you’ve seen your favorite makeup influencers raving about lip liner stains. These magical products seem to have the beauty ...

Anyone could swipe on a long-lasting lipstick or hydrating balm and call it a day, but every beauty insider knows the joy of ...

A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you're on social media — namely TikTok— you might have heard of the Wonderskin Wonder Blading Lip Stain Peel Off Masque. Available in several shades, this lip stain has garnered a ton of attention ...

Fun fact: Whenever I see a new makeup product reach TikTok fame, the beauty journo in me must try it, pronto. Maybe it’s a problem but, hey, a girl can have hobbies. The latest viral sensations (the ...

When it comes to long-wear lip colour, a good stain can be a lifesaver. No fuss, no constant touch-ups, just pigment that holds its own whether you’re sipping coffee, chatting through a full day at ...

As much as we love trying out the new multi-step eyebrow routine or strategically blended cream contour look, effortless and minimal are in — and you won’t catch us complaining. So it’s no surprise ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Grainge says she was influenced to try the popular K-Beauty lip stain after seeing ...

Gen-Z'er Sofia Richie Grainge has given millennials a very unwelcome blast from the past after reviving the much-despised early 2000s 'concealer lips' trend in a recent makeup tutorial. The quiet ...