OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...
e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...
Beekman baby goats take over e.l.f. Cosmetics’ e.l.f. UP! for a kindness, cuteness overload. e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 ...
e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...
Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...
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