Coles 360 has launched Coles 360Impact, a measurement solution powered by Circana designed to provide a 360-degree view of campaign performance. The capability is based on methodologies that are ...

New self-serve capability enables compliant, scalable, and real-time campaign measurement at the individual healthcare provider levelTORONTO--(BUSINESS WIRE)--StackAdapt ( the leading technology ...

Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption across various markets. In the UK, for example, 32% of CTV ...

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer ...

Delivers a comprehensive and accurate view of FMCG e-commerce performance. Fully aligned with NIQ’s Retail Measurement Service (RMS), providing harmonized FMCG metrics across online and offline ...

Supply-side video adtech firm SpotX and market research platform Milieu Insight have collaborated on a measurement solution to provider deeper insights on the performance of OTT campaigns. Measurement ...

For a financial performance measure to be good, it should generally rise when good things happen and decline when bad things happen. And it should motivate high-quality decision-making. This may seem ...

As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio analytics and research platform, today announced an array of enhancements to its Creative Measurement solution. The ...

Anritsu has announced a solution that combines Microwave Vision Group's (MVG) multi-probe OTA (Over The Air) test systems with its Wireless Connectivity Test Set MT8862A to support IEEE 802.11be ...