Why Traditional Marketing Mix Modeling Is Not Up To The Pace Of Modern Commerce

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...
adexchanger

Marketing Mix Modeling

Machine learning and statistical models have evolved to provide an extremely sophisticated understanding of the contribution of each marketing investment and the interactions between them. But models ...
The Drum

3 ways to get more out of marketing mix modeling amid cookie loss & regulatory change

As signal loss and regulatory change increasingly hamper media measurement, a return to marketing mix modeling is crucial, writes Gartner’s Matt Wakeman. But the strategy proves most effective if a ...
MediaPost

CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification

The Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) unit this morning unveiled an ambitious agenda for the first half of 2025 including “a major new initiative ...
Warc

Advancing marketing mix modeling in China's luxury beauty market

In response to the shifting dynamics of China's luxury beauty market, characterized by a downturn in sales for major brands amid economic headwinds, Ekimetrics implemented an advanced Marketing Mix ...
PR Newswire

Analytic Partners Shapes Marketing Mix Modeling (MMM) for 25 years and Innovates with Commercial Analytics

MIAMI, April 30, 2025 /PRNewswire/ -- Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.
Forbes

Mixture-Of-Experts AI Reasoning Models Suddenly Taking Center Stage Due To China’s DeepSeek Shock-And-Awe

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the sudden and dramatic surge of ...