This course is compulsory on the MRes/PhD in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course ...
Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...
Bruce Grey Tedesco Tedesco Analytics, Inc., U.S. Innovation is fueled by knowledge. Marketers want innovation to enhance brand health. As for knowledge, we will readily accept the now familiar ...
Tesco-owned data group Dunnhumby has taken a 50% stake in Sandtable - a data science company that uses computational models to predict people’s behaviour. Dunnhumby said the joint venture - which will ...
Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt. X Facebook LinkedIn The Covid-19 pandemic has fundamentally reshaped the ...
This course is available on the MRes in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course uses ...
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