Footage of the matchday atmosphere across four O2 venues will be captured and sent back to ITN studios in London via O2’s next-generation 5G network, where it will be shared as a live ad across the ...

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O2 is looking to ramp up its offering in areas such as mobile advertising and internet protocol television (IPTV) by investing in entrepreneurial companies as part of a new venture capital programme.

The ads, which show celebrities walking towards the O2 Arena stage, will see both virtual characters and real life members of the band, and will air tomorrow (14 May). It aims to promote the ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

Mobile network O2 has launched its first ever Christmas brand advertising campaign with a hero spot on ITV’s The Voice Final seen by millions of viewers across the UK. The ad features 10-year-old ...

complaints about two adverts in the national press. A competing broadband provider complained that only around 5% of UK users could attain the headline speed on ADSL2+ technology and thus the adverts ...

UK operator O2 has gone live with a location based SMS ad service that pings opted in consumers vouchers and other information regarding specific stores and products when the consumer enters a ‘geo ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

ITN Productions will produce a live TV ad that captures the real-time reactions of fans across four rugby matches in O2 venues this weekend. The ambitious TV first will showcase how O2's 5G tech will ...