In this article, Paul Kidwell discusses his approach to pharma public relations (PR) for each stage of the drug development cycle. When most biopharm CEOs hear somebody suggest that their company ...

Here's an oft-debated subject among writers, journalists, PR practitioners and other pursuers of the trivial: Does "op-ed" refer to "opposite" the "edit"orial page or is it short for "opinions and ...

Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. If you’re a seasoned professional in your industry, you have ...

Get key insights on public relations, agency management, SEO, and success measurement. Discover essential takeaways to enhance your PR program. Staying ahead in public relations requires continuous ...

Golin won the ‘Corporate PR’ and ‘Reputation Management and Crisis PR’ at The Drum Awards for PR 2021 with its campaign for Collinson. Here, the team behind the winning entry reveal the secrets of ...

Law firms occupy a unique space in societal evolution. Behind every contemporary issue in the news lies a lawyer—and a law firm. The question is: How can lawyers convey their expertise across ...

AUSTIN, Texas--(BUSINESS WIRE)--Treble, a boutique PR agency accelerating the path to exit for startups, today announced the launch of Portfolio. An exclusive membership program that ensures funding ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...

As law firms look to set themselves apart in an increasingly competitive market, the important role that a strategic public relations program plays in business development can't be overlooked. The ...

In a world where so much depends on reputation, qualified public relations professionals are in high demand. In our flexible online program, you can earn your certificate in as little as one year, ...