All too often we cringe when that great sales call switches gears toward budget and pricing. Today we’re going to break down some pricing strategy examples and show why you should be discussing it ...

Learn how discriminating monopolies charge different consumer prices, maximize profit through pricing strategies, and explore examples illustrating their market impact.

Discover how geographical pricing affects sales by adjusting for shipping, demand, and taxes based on buyer location, plus insights into effective pricing strategies.

Cost plus Cost plus is where a business considers how much a product has cost them to produce, and then adds a mark-up to how much profit they want to make. If a business had costs of £10 for a ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Pricing is undoubtedly one of the most important aspects of any business. Your ...

Psychological pricing close psychological pricingA pricing strategy based on the theory that certain prices have a psychological impact e.g. £2.98 instead of £3. is used to make customers perceive the ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...