If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.

You don’t have to press advertising folk or marketers too hard to come up with their favourite poster campaign. Whether it’s The Economist’s clever copy, British Airways’ "#lookup", numerous ...

AB InBev says when it comes to creativity, marketing should be responsible for “flying the plane” as it looks to deal with emerging ‘new normal’ trends. “We don’t want to just go back to the old ...

The brand, which supports two million drivers, 500,000 merchants, and 170 million users across South East Asia, noticed that as SEA countries went into lockdown, safety and hygiene concerns ranked ...

Problem-solving is a key transferable skill, developing the use of strategic planning, logic, curiosity, an exploratory mindset and creativity across many disciplines. Problem-solving tasks can take ...

The pandemic highlighted how organisations have embraced creative problem solving methodologies and have been able to adapt and innovate in challenging times, gaining greater stability and growth.

Creative problem-solving can be an exhilarating experience. You get a triple benefit: the euphoric 'aha' moment of solving a puzzle, the pride of accomplishing a goal, and the deeper self-discovery of ...

A group of Sri Lankan youth selected from around the country were coached on how to think creatively, solve problems innovatively and arrive at prudent decisions using proven techniques at ‘ICE 2018 ...