S3 Advertising’s media buyer, Grace Johnson, counts down the top 10 benefits of programmatic advertising and explains why you should make it part of your advertising media mix. Programmatic ...

While growth in traditional TV advertising is slowing, programmatic TV ad buying is increasing, and many believe that eventually all TV ads will be purchased programmatically. Until 2019, programmatic ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic out-of-home (OOH) combines the emotional staying power and captivating formats that have long made OOH an advertising staple, with the efficiency, precision, and measurement capacities of ...

Automation and real-time measurement are the most widely reported benefits of programmatic advertising, according to research from AI company Alfi. In a survey of senior advertising professionals ...

Programmatic advertising is a process of buying advertising space that is automatic, rather than the traditional, manual process. Driven by an automated bidding process, typically powered by machine ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Programmatic advertising has emerged as a transformative force in the digital marketing landscape, offering advertisers and publishers a data-driven approach to target their audiences. Despite the ...

AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. According to AMC Networks, this technological advancement is noteworthy as it ...

BOSTON, MA: Publishers are seeing an increase in ad requests and a growing use of high value ad formats via programmatic trading according to a leading mobile advertising marketplace. Nexage reported ...

B2B marketers face specific challenges when launching a successful ABM campaign. Although Gartner reports that 70% of B2B organizations have or intend to create account-based programs this year, ABM ...

Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's offering ...