Cloud gaming platform PHȲND has appointed Magnite as its ad tech monetisation launch partner, bringing programmatic ...

In recent years, programmatic advertising has slowly grown to become the main way in which digital advertising is traded, with 65 per cent of online ads set to be bought and sold programmatically ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Programmatic advertising is on its way to becoming a $700 billion industry and contextual targeting is projected to grow 13.8% annually, between now and 2030. As the digital landscape continues to ...

Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting. Programmatic media ...

While the tsunami of buzz around “Programmatic Upfronts” reached new heights during the recent Advertising Week events, questions about what it really means remain. To some degree, I can see why — the ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

It's a challenge to reach key decision-makers at high-value companies. Yet they are the very people who make buying decisions! Discover how programmatic ABM automates ad delivery to your targeted ...

Here are Marketing Week’s 5 key takeaways for marketers. The second ‘Get with the Programmatic’ takes place 29 September in London. For more info and to book your place click here. Mondelez ...

Today's online advertising approach. Ads are generated by computers based on a person's surfing and buying history. See targeted ad. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction ...