Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click through rate (CTR). Only programmatic platforms ...

This week’s digital advertising round-up has been dominated by developments in the programmatic trading space with the WFA releasing its first guide for brands detailing how to combat previous ...

The supply of marketing technology vendors powering the programmatic advertising marketplace grew more than 520% over a nine-year period, analyzed by the Association of National Advertisers in its ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Leading furniture retailer DFS is sitting pretty after significantly increasing its return on ad spend (ROAS) since in-housing programmatic advertising with Quantcast. The partnership with the global ...

In recent years, programmatic advertising has slowly grown to become the main way in which digital advertising is traded, with 65 per cent of online ads set to be bought and sold programmatically ...

The latest content on Warc includes a comprehensive guide to programmatic, winning essays from the Admap Prize on building brands in the digital age, cases from the 2014 US Effies and a range of ...