The marketing industry’s Cross Industry Programmatic Taskforce has unveiled the first stage in its strategy to address the lack of transparency in the programmatic advertising supply chain. Branded ...

Programmatic advertising is a process of buying advertising space that is automatic, rather than the traditional, manual process. Driven by an automated bidding process, typically powered by machine ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The groundbreaking Native OpenRTB 2.3 spec was passed by the IAB in March 2015, and ...

Programmatic advertising refers to the use of software and algorithms to purchase digital ad space. Unlike traditional ad buying, which often involves manual negotiations and direct interactions ...

Programmatic advertising and digital video are transforming the marketing landscape. This webinar reveals how to harness their combined power to reach and engage your target audience, with actionable ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

As digital consumption races ahead, advertisers face pressure to shift budgets, skills and strategy toward the open internet ...