The marketing industry’s Cross Industry Programmatic Taskforce has unveiled the first stage in its strategy to address the lack of transparency in the programmatic advertising supply chain. Branded ...
Programmatic advertising is a process of buying advertising space that is automatic, rather than the traditional, manual process. Driven by an automated bidding process, typically powered by machine ...
The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...
Programmatic advertising refers to the use of software and algorithms to purchase digital ad space. Unlike traditional ad buying, which often involves manual negotiations and direct interactions ...
Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The groundbreaking Native OpenRTB 2.3 spec was passed by the IAB in March 2015, and ...
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...
As media leaders guiding clients through a dynamic, fragmented, and increasingly expensive advertising landscape, we must confront a hard truth: too much of today's programmatic ad spend still fails ...
The much-awaited e4m Real-Time Programmatic Advertising Conference and Awards is back! The exchange4media Group is all set to host the fourth edition of the conference and awards on Thursday, ...
New Zealand Media and Entertainment (NZME) is pleased to announce the appointment of Deep Balsara as Programmatic Manager - a new role within its Agency team, as the company continues to strengthen ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback