AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. One of the biggest ...

Delving deeper, we can see that there is far more to it than that. It’s not something that’s going away either – in fact, Zenith (a Publicis media agency) estimates that $98bn will be spent on ...

PubMatic has launched a new operating system designed to enable autonomous agent-to-agent advertising execution across ...

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

YouTube may have become synonymous with online video, but only one in four video views take place on the player, according to comScore. With the emergence of Facebook as a rival in the video market, ...

Last year IHG began analysing how people book hotels and found a 20% shift away from booking directly to using third party websites. The moves comes as sites such as Booking.com and Expedia increase ...

B2B marketers face specific challenges when launching a successful ABM campaign. Although Gartner reports that 70% of B2B organizations have or intend to create account-based programs this year, ABM ...

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Marketing Architects and Jounce Media partner to drive greater transparency and improved outcomes for CTV advertisers.

"It is mind-boggling the amount of data our media consumption generates across all our devices. Making sense of it all becomes very difficult with a human-sized brain – you get lost in the details" ...

The award for Most Effective Native Advertising Campaign went to Radox, Rovio, Venatus Media and Mindshare for the Radox/Rovio Casual Gaming Partnership. It may surprise some to learn that the UK’s ...